Chris Valletta

Co-Founder and President | MISSION

Chris Valletta is an award-winning entrepreneur, author, media contributor and former NFL Player. With a passion for using athletic-performance principles to achieve business success, Chris has developed an established track record of launching and scaling several multi-million dollar ventures. He is the Co-Founder and General Manager of MISSION, the global leader in Cooling and Heat-Relief Gear for active consumers, and author of “Team WORKS!,” a book that converges athletic principles with business success. Serving entrepreneurs as well as companies of all sizes, Chris is a sought-after speaker for top-tier universities, professional development programs and business teams looking for an edge in their performance. Chris received his Bachelor’s degree in Speech Communication, Rhetorical Theory and Political Science from Texas A&M University and completed the Executive Program in Entrepreneurship from Harvard Business School.

He serves as an Entrepreneur in Residence for the McFerrin Center for Entrepreneurship at Texas A&M, a Representative at Large for the Association of Former Students and serves on the Board of Directors for the Texas A&M Lettermen’s Association. He has served as an Advisor to the NFL and Commissioner Roger Goodell on issues of personal-conduct policy revisions and overall brand strategy. He is a regular independent contributor to Fox News, Fox Business, CNN and MSNBC on matters related to business, workplace performance, entrepreneurship and athletics.

Chris is married to Liliana Gil Valletta, CEO of CulturIntel and CIEN+, a Big-Data Analytics and Marketing Firm, and lives in New York City with their two sons. With a passion for American History, Chris is a collector of a broad range of historical and political memorabilia, including over 200 military-issued pocket Bibles carried by soldiers on the front lines during every American conflict.